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Behind The Scenes: AW14 Campaign

Our autumn / winter campaign has landed, bringing a fresh sense of understated style to our website and stores.

Shot in London by Tung Walsh, and art directed by TANK magazine fashion director, Caroline Issa, the images express the effortless aesthetic of MV jewellery. The concept is a celebration of friendship and femininity, played out beautifully by models Lara Mullen and Maria Loks. Personalised friendship bracelets are piled high. Barely-there diamond designs have a low-key look. Punchy coloured gemstones spring to life against a stripped-back setting, minimal clothing and make-up.

"I love the laid-back feel we've achieved with this campaign," says Monica, "we're all about instantly wearable pieces that require minimal effort to transform your look."

  • Monica Vinader AW14 campaign shoot
  • Lara Mullen & Maria Loks for Monica Vinader
  • Monica Vinader AW14 behind the scenes
  • Monica Vinader shoot
  • Lara Mullen for Monica Vinader

Look out for more of our campaign over the coming weeks. To get a piece of the diamond styles shown on our homepage, shop The Effortless Edit.

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